Book Now - Day of the Dead Tequila Tour with Tequila Fortaleza

Tequila Fortaleza‘s famous Day of the Dead celebration is now open to more than a small handful of lucky aficionados. This is a truly unique tour, co-hosted by Tequila Fortaleza, the most traditionally made tequila on the market.

Legendary brand owner and fifth-generation tequilero Guillermo Erickson Sauza will join us for an exclusive party celebrating the lineage going back to his great-great grandfather, the first person to export Tequila to the United States.

El Dia de los Muertos is a traditional Mexican holiday with origins going back before the Spanish Conquest. Departed loved ones and ancestors are celebrated in typically festive Mexican style – with vibrant colors, Tequila, mariachi music, food, and folks art including the famous, grinning “sugar skulls.”

Based in the town of Tequila, we will tour four very different tequila distilleries: large, small, modern, traditional and in-between. You will learn each process and taste the best that these distilleries have to offer.

You’ll want to bring a costume for the legendary party at the Fortaleza estate. Traditional Mexican food, drinks, music and games are accompanied by an open bar in the caves. You have to see it to believe it. You will have the final morning free to shop or just relax in the heart of Guadalajara, where there will be optional activities and time for tequila shopping before departures.

Please note that due to the special, annual nature of this celebration, this is a larger group than other Experience Tequila tours. Group size may as large as 40.

Average Duration: 4 days, 3 nights



About Tequila Country

Tequila’s internationally recognized Denomination of Origin region is comprised primarily of the state of Jalisco. The state is the birthplace of not only Tequila but also mariachi and charrería (Mexican rodeo).

The state capital and port of entry for our guests is Guadalajara. Mexico's second largest city is at once colonial and metropolitan. It was settled by the Spanish in 1542 and was the cradle of Mexican independence. It’s also a commercial hub with a booming technology sector. Nicknames including "The City of Roses," "The Pearl of the West," and "The Most Mexican of Cities."

The Tlaquepaque district is home base for the tour. Tlaquepaque is charming, and famous for food, mariachi and handicrafts including ceramics, blown glass, silver and leather.

One hour west of Guadalajara lies Tequila town, nestled in the valley of the same name. The Highlands of Jalisco lie two hours east of Guadalajara.

Carreterra Guadalajara Chapala Km 17.5,
Guadalajara International Airport
Guadalajara, Jalisco 46403

Dress Code

Dress in comfortable clothes and good walking shoes. Many streets are cobblestone and sidewalks aren’t always well-maintained, so don’t wear cowboy boots or heels. We will be at high elevation with lots of sun, so bring a hat and plenty of sunscreen. Plan for warm days and cool nights – you’ll want a light jacket, sweater or wrap for nighttime.

In general, Mexicans dress more formally than Americans. Men do not wear shorts unless swimming. As a foreigner, it is fine (for both men and women) to wear shorts and tank tops, though you will stand out, and women should expect some stares.

Weather Information

Weather from September - May should be warm, dry and clear. Expect highs in the 80s and overnight lows around 60. However, climate change is a reality in Mexico and there has been a recent cold snap. Bring a light jacket just in case.

Other Information

Guests are responsible for ensuring that their passports are valid for at least six months LONGER than the final tour date.
Guests are responsible for forwarding original flight itineraries as soon as tickets are purchased.
Package tour price includes professional guide and interpretation, Tequila distillery visits and tastings, lodging, ground transportation, and meals. Non-meal gratuities are not included.
We reserve the right to cancel tours due to under-booking.

Please note that this experience requires a minimum of 1 seats to run (seats do not always equate to tickets).

You currently have 0 seats selected

Buy a Voucher